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• #ATLANTA HAWKS VS DENVER NUGGETS REDDIT STREAM TV#

Or, maybe it’s because there’s been less drama this season, other than the high-profile injuries.

#ATLANTA HAWKS VS DENVER NUGGETS REDDIT STREAM TV#

Six percent might not seem like a big difference, but it is surprising considering that r/nba added more than a million new subscribers between the end of 2018 and the end of 2019.Ĭomment activity on r/nba may have declined for many of the same reasons that were used to explain the decline in TV ratings (i.e., too many threes, load management, injuries). To be more precise, the total number of comments made in October, November and December 2019 was 6 percent less than in 2018. In the last three months of 2019, the typical rolling average of daily comments was consistently lower than that of the same time period in the two previous years. Below is a chart of the 15-day rolling average of the number of comments made on the NBA subreddit between Oct. With data from pushshift.io, we can track how many comments are made each day on r/nba. If interest in the NBA is down relative to previous years, then it stands to reason that activity - specifically comment activity - on r/nba would also be down. Whether it’s highlights, news or analysis of James Harden’s performance in cities with highly rated nightclubs, r/nba is the go-to place for all things NBA on the Internet. 1 overall sports community by total activity in 2019. It has just under 3 million members, and it was Reddit’s No. The NBA subreddit is the among the most active basketball message boards on the internet. To find out how interested fans still are in the NBA, we need more modern measures that account for the different ways people consume basketball in 2020. In other words, interest in the NBA may be high even with a decline in TV ratings if engagement with these other forms of content makes up for the decline in traditional viewership. Ratings do not account for cord-cutters who watch games via livestreams or fans who follow the NBA more casually through YouTube highlights and social media. But is that still an accurate gauge of audience interest? These days, TV ratings aren’t necessarily a good proxy for how interested people actually are in the NBA.

We’ve long used TV ratings as a barometer of how interested fans are in the NBA. Some have blamed the homogeneity in play-style across the league, the length of the regular season, the abundance of 3-pointers, load management, injuries and a lack of superstars in the Eastern time zone. Across national and regional broadcasts, television ratings are down.

Superstars like Kawhi Leonard, Anthony Davis and Russell Westbrook were ready to play for new teams.Īnd yet, early in the season, fewer people seem to be watching.

Zion Williamson, maybe the most hyped rookie since LeBron James, was set to make his debut for the New Orleans Pelicans. The race for the championship was as wide open as ever. Heading into the 2019-20 NBA season, there were compelling storylines everywhere.